Introducing London designer Bianca Saunders and her collaborative collection 'Uptown Top Ranking' for Spring/Summer 22. Saunders, a Royal College of Art MA graduate and winner of the 2021 ANDAM Award, challenges gender norms and draws inspiration from her Caribbean roots.

Partnering with Farah, Saunders reimagines the brand's archival menswear, resulting in a contemporary capsule collection that pays homage to 'The FaraPress' and 1970s male subcultures. The collection's title, 'Uptown Top Ranking,' is inspired by the 1978 track by Althea & Donna, reflecting the confident, well-dressed Jamaican men who inspired the collection.

Chris O'Brien, Global Head of Design & Concept at Farah, expresses excitement about the collaboration, emphasizing its alignment with both brands' commitment to exploring male identity and subculture while celebrating Saunders' Caribbean heritage.

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Video Credits:

Director - Bianca Saunders

Stylist/Creative Consultant - Karen Binns

Producers - Sophie Baillavoine, Claire Burman

Hair Stylist - Yvonne Saunders

Sound Design - Benny Mails

Stylist Assistant - Devon Nicholas

DOP - Jake Hunter

1st AC - Tom Hall

Lighting Assistant - Simona Pranulytė

Production Assistants - Freya Reeves, Taja Lewis

Editor - Ali Gill

Colorist - John O’Riordan at Punderson Gardens

Film & Processing - Kodak Lab

Model - Amin Lawal

Bianca Saunders Team - Robin Simnett, Ben Ingham

Found Footage - Otis Wiggan, Pedro Pinheiro, Photo Rex Productions, Wykeham, Jamaican Times

Production Company - CEBE Studio

Special Thanks To The Sarabande Foundation

Campaign Imagery:

Photographer - Sam Rock