Privacy Policy

BRS Ltd of 293 Kenton Lane, Harrow, England, HA3 8RR, company number 11189404, (referred to as "Bianca Saunders", "we", or "us") will be the "controller" in respect of your personal information, we are responsible for deciding how your personal information is used, and for ensuring that your personal information is handled in compliance with applicable data protection law. 

If you have any questions regarding the processing of your personal information or if you believe your privacy rights have been violated, please see the ‘contact us’ section of this notice to find out how to get in touch.

This privacy notice is intended to comply with our obligations to provide you with information about our processing of your personal information under privacy laws. It explains how we collect, use and share personal information in the course of our business activities, including: 

  • What personal information we collect and when and why we use it

  • How we share personal information within Bianca Saunders and with our service providers, regulators and other third parties

  • Explaining more about Direct Marketing

  • Transferring personal information globally

  • How we protect and store personal information

  • Legal rights available to help manage your privacy

  • How you can contact us for more support

We may amend this notice from time to time to keep it up to date with legal requirements and the way we operate our business. Please regularly check these pages for the latest version of this notice. If we make significant changes to this privacy notice, we will seek to inform you by notice on our website or email. 

You might find external links to third party websites on our website. This privacy notice does not apply to your use of a third party site.

WHAT PERSONAL INFORMATION WE COLLECT AND WHEN AND WHY WE USE IT

When we collect information 

In general, we collect personal information from you when you voluntarily provide it by: (1) registering for an account on our website; (2) providing information to us in connection with our services ; (3) using our website or contacting us through other means (such as email and phone); (4) providing information when we contact you; and (5) subscribing to marketing communications from us.

Types of personal information we collect 

Depending on the context in which we interact with you, the information we collect will include:

  • Basic information: such as your name, company name / registration number / VAT number (if relevant), address, telephone number and email address. 

  • Correspondence information: such as information provided to our customer service team, including email correspondence, telephone conversations, comments/attachments submitted and notes relating to your case/query. 

  • Payment information: bank card information, invoice history, payment history, order history and email communication history.

  • Technical information: your browser type (e.g. Internet Explorer), operating system (e.g. Windows or Macintosh), internet service provider, IP address,  the domain name from which you accessed the website (e.g. yahoo.com), how you use and interact with our website (e.g. date, time and duration of visit), and other information about your device. We may use standard technologies, such as “cookies”, web beacons and other HTML tools, to collect this information about how you use the website.  Please see our Cookie Policy for more information.

The legal basis for using your personal information

Where applicable data protection laws require us to process your personal information on the basis of a specific lawful justification, we generally process your personal information under one of the following bases:

  • the processing is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into such a contract;

  • the processing is necessary in order for us to pursue our legitimate interests, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal information; 

  • you have given your consent to the processing of your personal data for one or more specific purposes; or

  • the processing is necessary for compliance with a legal obligation to which we are subject.

 

We may also rely on other bases on an exceptional basis, where none of the above are applicable, if this is the case we will inform you of the relevant legal basis before the processing takes place. 

We have identified the following purposes for processing personal information. These purposes each relate to a lawful basis for processing, as required under applicable law.  These purposes include:

How we use your information

What is the legal basis for our use of your information

To deliver our services.

This processing is necessary to perform the contract between you and us.

In some circumstances, the processing is necessary for our legitimate interests. We consider that we have a legitimate interest in providing our customers with products and services which they have requested, as this is central to our business.

To conduct business with you (including billing and collecting payments from you).

This processing is necessary to perform the contract between you and us.

In some circumstances, the processing is necessary for our legitimate interests.  We consider that we have a legitimate interest in conducting business with our customers, as this is central to our business, helping us to preserve our business operations and grow our business.

To correspond with you in relation to our services.

This processing is necessary to perform the contract between you and us.

In some circumstances, the processing is necessary for our legitimate interests. We consider that we have a legitimate interest in conducting business with our customers, as this is central to our business, helping us to preserve our business operations and grow our business.

To provide ‘Customer Services’, including responding to any queries we have received from you.

This processing is necessary for our legitimate interests.  We consider that we have a legitimate interest in ensuring that all our customers receive the best possible experience, helping us to preserve our business operations and grow our business. Understanding our customers' needs is a vital part of ensuring a great customer experience. 

To monitor your use of our websites in order to make improvements to the site and the user experience.

This processing is necessary for our legitimate interests. We consider that we have a legitimate interest in ensuring that we are continually improving our services in order to preserve our business operations and grow our business and ensuring that you are provided with information of relevance to you. However, where this activity is carried out using cookies which are not strictly necessary (see our Cookie Policy for further information) we will, where required by law, obtain your consent to the use of such cookies.   

To market to you about our products and services, and otherwise to identify goods and services which we believe may be of interest to you.

This processing is necessary for our legitimate interests. We consider that we have a legitimate interest in ensuring that our customers are kept up to date with information about our products and services, as this helps us to preserve our business operations and grow our business. However, where required by law, we will obtain your consent before sending you such information. In any case, if you tell us that you do not wish to receive such communications from us, we will respect your wishes. 

To monitor, maintain and improve our IT environment and the applications that our customers use and that we use to manage our services.

This processing is necessary for our legitimate interests. We consider that we have a legitimate interest in ensuring that we are continually improving our services to preserve our business operations and grow our business and ensuring that you are provided with information of relevance to you.

For our employee training purposes.

This processing is necessary for our legitimate interests. We consider that we have a legitimate interest in ensuring that we are continually improving our services to preserve our business operations and grow our business and ensuring that you are provided with information of relevance to you.

In order to enable us to comply with any legal or regulatory requirements.

Our use of your personal information is necessary to comply with a relevant legal or regulatory obligation that we have.

In order to ensure that the website remains secure and protected.

This processing is necessary for our legitimate interests. We consider that we have a legitimate interest in ensuring that we are monitoring and improving the security of our website.

 

SHARING PERSONAL INFORMATION WITHIN BIANCA SAUNDERS, WITH OUR SERVICE PROVIDERS, OUR REGULATORS

We share your information in the manner and for the purposes described below:

  1. within Bianca Saunders, where such disclosure is necessary to provide you with our services or to manage our business; 

  2. with third parties who help manage our business and deliver services. These third parties have agreed to confidentiality restrictions and use any personal information we share with them or which they collect on our behalf solely for providing the contracted service to us. These include IT service providers who help manage our IT and back office systems, lawyers, auditors, investors, consultants and other professional advisors;

  3. with our regulators, to comply with all applicable laws, regulations and rules, and requests of law enforcement, regulatory and other governmental agencies; 

  4. in connection with any legal proceedings or prospective legal proceedings, including in order to establish, exercise or defend our legal rights

  5. we may share in aggregate, statistical form, non-personal information regarding the visitors to our website, traffic patterns, and website usage with our partners, affiliates or advertisers; and

  6. If, in the future, we sell or transfer some or all of our business or assets to a third party, we may disclose information to a potential or actual third-party purchaser of our business or assets.

EXPLAINING MORE ABOUT DIRECT MARKETING

How we use personal information to keep you up to date with our products and services

We may use personal information to let you know about Bianca Saunders products and services that we believe will be of interest to you. We may contact you by email, post, or telephone or through other communication channels that we think you may find helpful. Where we are required by law to obtain your consent before using such communication channels, we will do so in advance. In all cases, we will respect your preferences for how you would like us to manage marketing activity with you.  You can ask us to stop direct marketing at any time - you can ask us to stop sending electronic marketing, by following the 'unsubscribe' link you will find on all marketing messages we send you. Alternatively, you can contact us using the details set out in the ‘contact us’ section in this policy. Please specify whether you would like us to stop all forms of marketing or just a particular type (e.g. email). 

TRANSFERRING PERSONAL INFORMATION GLOBALLY

Bianca Saunders operates on a global basis. Accordingly, your personal information may be transferred, processed and stored in countries outside the EU, including the U.S., that are subject to different standards of data protection. Bianca Saunders will take appropriate steps to ensure that transfers of personal information are in accordance with applicable law and carefully managed to protect your privacy rights and interests and transfers are limited to countries which are recognised as providing an adequate level of legal protection or where we can be satisfied that alternative arrangement are in place to protect your privacy rights. 

You have a right to contact us for more information about the safeguards we have put in place (including a copy of relevant contractual commitments) to ensure the adequate protection of your personal information when this is transferred as mentioned above. 

HOW WE PROTECT AND STORE YOUR INFORMATION  

Security

We are committed to protecting the security of the personal information you share with us. In support of this commitment, we have implemented appropriate technical, physical and organisational measures to ensure a level of security appropriate to the risk. For example, amongst other measures, we maintain a security policy and store all of your personal information on our secure servers. 

However, please do remember that information transmission over the internet is inherently insecure, and we cannot guarantee the security of information sent over the internet.

In addition, please note that we are not in any way responsible for the security or content of, and this privacy notice does not cover the processing of your personal information by any third-party services used in conjunction with our services.  

Storing your personal information

We endeavour to ensure that personal information is kept as current as possible and that irrelevant or excessive data is deleted or made anonymous as soon as reasonably practicable. However, some personal information may be retained for varying time periods in order to comply with legal and regulatory obligations and for other legitimate business reasons.

We will generally retain your personal information only so long as it is required for purposes for which it was collected. This will usually be the period of your relationship with us plus the length of any applicable statutory limitation period following the end of such relationship, although some data may need to be kept for longer. For example, we may keep some specific types of data such as transactional records  and product guarantees for different periods of time, as required by applicable law. 

We maintain a records retention policy which we apply to records in our care. Where your personal information is no longer required we will ensure it is either securely deleted or stored in a way which means it will no longer be used by the business.

LEGAL RIGHTS AVAILABLE TO HELP MANAGE YOUR PRIVACY

Subject to certain exemptions, and in some cases dependent upon the processing activity we are undertaking, you have certain rights in relation to your personal information. Click on the links below to learn more about each right you may have:

  • To access, correct and delete your personal data 

  • To transfer your personal information

  • To restrict the processing of your personal information

  • To withdraw your consent for the specific purpose for which consent was given

  • To object to the processing of personal information

  • To object to how we use your personal information for direct marketing purposes

  • To obtain a copy of personal information safeguards used for transfers outside your jurisdiction

  • To lodge a complaint with your local supervisory authority

We may ask you for additional information to confirm your identity and for security purposes, before disclosing the personal information requested to you. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive.

You can exercise your rights by contacting us. Subject to legal and other permissible considerations, we will make every reasonable effort to honour your request promptly or inform you if we require further information to fulfil your request.  

We may not always be able to fully address your request, for example if it would impact the duty of confidentiality we owe to others, or if we are legally entitled to deal with the request in a different way. 

  1. Your rights as a data subject:

    1. Right to access, correct and delete your personal data 

      1. We aim to ensure that all personal data are correct.  You also have a responsibility to ensure that changes in personal circumstances (for example, change of address) are notified to us so that your data is up to date.  

      2. You have the right to request access to any of your personal data that we may hold, and to request correction of any inaccurate data relating to you.  You furthermore have the right to request deletion of any irrelevant data we hold about you.  

      3. You can see and update some of this data yourself via your online account on our website.

    2. Data portability 

  1. Where we are relying upon your consent or the fact that the processing is necessary for the performance of a contract to which you are party as the legal basis for processing, and that personal data is processed by automatic means, you have the right to receive all such personal data which you have provided to us in a structured, commonly used and machine readable format, and also to require us to transmit it to another controller where this is technically feasible.

  1. Right to restriction of processing 

  1. You have the right to restrict our processing of your personal data where: 

  1. you contest the accuracy of the personal data until we have taken sufficient steps to correct or verify its accuracy; 

  2. where the processing is unlawful, but you do not want us to erase the data;

  3. where we no longer need the personal data for the purposes of the processing, but you require them for the establishment, exercise or defence of legal claims; or 

  4. where you have objected to processing justified on legitimate interest grounds (see below) pending verification as to whether we have compelling legitimate grounds to continue processing.

  1. Where personal data is subjected to restriction in this way, we will only process it with your consent or for the establishment, exercise or defence of legal claims.

  1. Right to withdraw consent 

  1. Where we have relied on your consent to process particular information and you have provided us with your consent to process data, you have the right to withdraw such consent at any time.  

  1. Right to object to the processing of your personal information

You can object to any processing of your personal information which has our legitimate interests as its legal basis at any time on grounds relating to your particular situation.

If you raise an objection, we have an opportunity to demonstrate that we have compelling legitimate interests which override your rights and freedoms. 

  1. Right to object to how we use your personal information for direct marketing purposes

You can object at any time to processing of personal data concerning you for direct marketing purposes, which includes profiling to the extent that it is related to such direct marketing.

Alternatively you can request that we change the manner in which we contact you for marketing purposes. You can also request that we simply not transfer your personal information to unaffiliated third parties for the purposes of direct marketing or any other purposes.

  1. Right to obtain a copy of personal information safeguards used for transfers outside your jurisdiction

You can ask to obtain a copy of, or reference to, the safeguards under which your personal information  is transferred outside of the European Union. 

We may redact data transfer agreements to protect commercial terms.

  1. Right to lodge a complaint with your local supervisory authority

You have a right to lodge a complaint with your local supervisory authority if you have concerns about how we are processing your personal information. 

We ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority at any time.  

CONTACT US

The primary point of contact for all issues arising from this privacy notice, is:

info@biancasaunders.co.uk

If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us using the above contact details. We will investigate and attempt to resolve complaints and disputes and will make every reasonable effort to honour your wish to exercise your rights as quickly as possible and in any event within the timescales provided by data protection laws.

Taking inspiration from Richard Avedon and James Baldwin’s 1964 book,Nothing Personal, which scrutinized the contradictions within American identity, the collection delved into the intricacies of both the inner and outer selves. While maintaining her signature cuts throughout the lineup, Saunders infused each piece with clever twists, describing them as simultaneously “awkward and sexy.”

This season is an exploration into the mirror and the tension that exists between the inner and outer persona. Using her ingenious tailoring as a vessel, Saunders comments on the paradoxes of twinning, highlighting that nothing is an exact mirror of its reflection. A triumph of disruptive minimalism, Nothing Personal explores the complexities and contradictions present in menswear today⁠.

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Creative Director/Designer - Bianca Saunders ⁠


Photography - Jessica Madavo ⁠


Styling - Gary David Moore ⁠


Hair - Yvonne Saunders ⁠


Make up - Zana ⁠


Production - Bell House Marks ⁠


Press Release/Words - Trey Trey ⁠


Press - Purple PR ⁠


Bianca Saunders Team -⁠ Nina Verano, Emily Sanders, Oliver Kearney, Lily-Rose Murphy⁠, Shikemi Lanihun, Esther Oke⁠